Alba Advisory advises the shareholders and executives of Alphasud on their merger with the Neatech Group

Founded in 1993 in Paris, ALPHASUD has established itself as the benchmark player in the telecommunications market. ALPHASUD’s main historical activity — a multi-brand wholesaler specializing in the distribution of radio equipment for professionals — was complemented from 2015 by an additional offering for the distribution of 3M range products including communication headsets and personal protective equipment (PPE).

ALPHASUD relies on an established network of suppliers made up of the leading equipment manufacturers, offering a very broad range of more than 3,000 catalogue references meeting all the needs of professionals.

Its reseller network, more than 500 in total covering the whole of France, is made up mainly of radio installers, telephone operators and major Web players, to whom ALPHASUD offers high-quality service and very strong responsiveness, with orders generally delivered within 24 hours thanks to its storage capacity and its deep, long-standing knowledge of its market.

ALPHASUD, located in the 12th arrondissement of Paris, has been in continuous growth since its creation, with annual sales now exceeding €7,000K.

Its founders and executives, Jean BRUNET and Stéphane BOUGEROL, together with other ALPHASUD shareholders, wished to align their company with a larger Group to enable it to continue developing with clearly identified growth drivers.

To this end they turned to Alba Advisory, an investment bank based in Paris, led by Alexandre Degouve de Nuncques and Bernard Bullet.

Following a competitive process, ALPHASUD’s shareholders chose the NEATECH Group, a group based in the Yvelines and controlled by Baudouin DROULERS and Philippe MULBERT, the founding executives of NEATECH. NEATECH had shortly before taken control of EUROMIP, a Paris-region distributor of custom electronic components and sub-assemblies.

The combined entity’s revenue is estimated at around thirty million euros for approximately 40 employees.